Australiana


  1. Australiana: The Soul of a Nation in Objects, Stories, and Symbols
  2. The Bush Tucker Man    
  3. The Leyland Brothers
  4. Russell Coight
  5. Sam Kekovich the “Lambassador.”
  6. Take a short walk though the rain forest
  7. 8 Nights Out West (trailer)

Australiana: The Soul of a Nation in Objects, Stories, and Symbols

Australiana is more than just a collection of kangaroo keyrings, Vegemite jars, or Akubra hats. It's a term that captures the distinctive cultural identity of Australia through objects, imagery, language, and folklore that are uniquely and recognisably Australian. From Aboriginal dot paintings to the unmistakable twang of an Aussie accent, Australiana is a rich, complex patchwork that reflects the diverse experiences, histories, and values of the Australian people.

Origins and Evolution

The concept of Australiana emerged in the 20th century as a way to define and celebrate a distinctly Australian culture, especially as the country began to move away from its colonial ties with Britain. In the early days, Australiana was often defined through bush myths and outback imagery: the drover, the swagman, the bushranger, and the battler. These figures, drawn from folk stories, literature, and songs like Waltzing Matilda, helped build a national mythology rooted in resilience, humour, and defiance.

Throughout the 20th century, Australiana began to evolve. The bush was joined by the beach as an iconic setting, reflecting Australia's laid-back lifestyle and strong connection to the ocean. The surfboard became as emblematic as the stockman’s whip, and coastal towns like Byron Bay and Bondi became symbols of a new kind of Australian identity—free-spirited, sun-soaked, and globally recognisable.

Objects of Identity

When people think of Australiana today, they often think of objects—some kitsch, some deeply meaningful. A jar of Vegemite in the pantry, a pair of thongs by the door, or a Holden ute parked in a driveway all speak to a way of life that is unmistakably Aussie. These objects are more than souvenirs; they are symbols of belonging and pride.

Indigenous art and artefacts are also central to any discussion of Australiana. Aboriginal and Torres Strait Islander cultures are the oldest continuous cultures in the world, and their art, dance, music, and stories form the spiritual foundation of the continent. Dot paintings, boomerangs, and the didgeridoo have become iconic not just for their beauty and craftsmanship, but for the deep cultural stories they tell. In a more inclusive modern narrative, Australiana must acknowledge and celebrate First Nations contributions as fundamental—not peripheral—to what makes Australia unique.

Language and Larrikinism

Australian English itself is a form of Australiana, with its unique slang, dry humour, and colourful expressions. Phrases like “fair dinkum,” “strewth,” “no worries,” and “she’ll be right” aren’t just quirky sayings—they reflect an attitude toward life marked by stoicism, mateship, and irreverence.

One of the most enduring aspects of Australiana is the figure of the larrikin—a cheeky, anti-authoritarian character who doesn’t take life too seriously. Whether it’s Paul Hogan flipping prawns on the barbie in the 1980s or Kath and Kim putting the suburbs on full display, the larrikin spirit runs deep in Australian pop culture. It’s a humour that’s often self-deprecating, absurd, and rooted in the underdog mentality.

Music, Film, and the Arts

Australiana also thrives in music, film, and television. Think of Slim Dusty’s The Pub With No Beer, the soundtracks of Crocodile Dundee, or the gritty realism of Wake in Fright. More recently, films like The Castle and Muriel’s Wedding have become cult classics that showcase the everyday Aussie experience with heart and hilarity.

Australian music—from the haunting sounds of Yothu Yindi to the rock anthems of Midnight Oil and the pub vibes of Cold Chisel—tells stories of country, struggle, and identity. Artists like Archie Roach and Briggs have powerfully brought Indigenous perspectives into the mainstream, adding vital depth to the evolving canon of Australiana.

Australiana Today

In the 21st century, Australiana is in flux, reflecting a country that is increasingly multicultural, urbanised, and globally connected. Sushi trains and pho restaurants sit beside old-school fish and chip shops. AFL and cricket still dominate, but there’s growing interest in soccer, basketball, and e-sports. The “true blue” Aussie is no longer just a white man in a singlet and stubbies—he, she, or they might be of Chinese, Indian, Sudanese, or Lebanese heritage.

Modern Australiana embraces this diversity while still honouring tradition. There’s a renewed appreciation for sustainable living and connection to Country, often led by Indigenous communities. Festivals like NAIDOC Week and initiatives like Welcome to Country experiences are helping to reframe how Australians think about their shared cultural heritage.

The Importance of Remembering

While Australiana is often playful or nostalgic, it also holds space for reflection. The celebration of certain symbols—such as the Southern Cross or ANZAC mythology—has at times been co-opted by narrow nationalist ideologies. In recent years, there has been a growing recognition that national identity should be inclusive, honest, and forward-thinking. This means grappling with uncomfortable truths—like the history of colonisation and the ongoing challenges facing Indigenous Australians—while still celebrating the resilience and beauty of Australian culture.

Conclusion

Australiana is more than the sum of its parts. It’s not just cork hats, meat pies, or kangaroo signs—it’s a living, breathing culture that adapts and evolves with each generation. It’s the feeling of sand between your toes on a summer’s day, the sound of kookaburras at dawn, and the way people come together during a crisis. At its heart, Australiana tells the story of a nation—raw, diverse, humorous, proud, and still very much in the making.

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The Bush Tucker Man    


"The Bush Tucker Man" television series is an iconic Australian show that aired from 1988 to 1995, hosted by Les Hiddins. The show gained widespread popularity and became a cultural phenomenon due to its unique concept and the charismatic personality of its host.

Les Hiddins, a former Australian Army soldier and survival expert, was the face of "The Bush Tucker Man." The show revolved around showcasing Les's survival skills and knowledge of Australian wilderness, focusing on the various edible and medicinal plants (often referred to as "bush tucker") and the traditional survival techniques used by indigenous Aboriginal people.

The series was primarily set in the remote and rugged landscapes of Australia, including the Kimberley region, Arnhem Land, Cape York Peninsula, and the Top End. Les would venture into these areas, often using a customised four-wheel-drive vehicle equipped with essentials for survival, to demonstrate how to find food, water, and shelter in the wild.

Episodes typically involved Les demonstrating various survival techniques, identifying edible plants and fruits, catching and preparing wildlife for food, and highlighting the cultural significance of certain plants and practices to Aboriginal communities. Les's deep respect for indigenous knowledge and traditions was evident throughout the series, and he often collaborated with Aboriginal elders to showcase their ancient wisdom.

One of the key elements that made "The Bush Tucker Man" stand out was its educational aspect. The show aimed to educate viewers about the diverse flora and fauna of Australia, emphasising the importance of respecting and conserving the environment. Les's extensive knowledge and passion for the Australian wilderness made him a captivating host, engaging audiences and inspiring a greater appreciation for the natural beauty of the continent.

"The Bush Tucker Man" not only highlighted survival skills but also served as a platform for promoting the rich cultural heritage of Aboriginal Australians. It shed light on their traditional ways of living in harmony with nature, emphasising sustainable practices and the deep connection between indigenous communities and the land.

The legacy of "The Bush Tucker Man" continues to influence outdoor and survival enthusiasts, fostering an enduring interest in bush-craft and an appreciation for Australia's unique ecosystems. The show's impact on popular culture and its contribution to the understanding of Australian wilderness and indigenous culture make it a timeless piece of television history.

The Leyland Brothers



The Leyland Brothers, consisting of Mal and Mike Leyland, were Australian television personalities known for their adventurous travel shows and documentaries. Over the course of their careers, they explored many remote and often challenging locations across Australia, showcasing the beauty and diversity of the Australian landscape.

In the 1970s and 1980s, the Leyland Brothers gained immense popularity with their television series, notably "Ask the Leyland Brothers" and "The Leyland Brothers' World." These shows featured their travels in a custom-built four-wheel-drive vehicle, documenting their experiences and encounters with the people and places they visited.

Their documentaries provided viewers with a unique glimpse into the rugged Australian outback, capturing the essence of the nation's vast and sometimes harsh environments. From the lush rainforests of Queensland to the arid deserts of the Northern Territory, the Leyland Brothers' adventures were an inspiration to many, encouraging others to explore and appreciate Australia's natural wonders.

However, despite their success, the Leyland Brothers faced personal and financial challenges. In the 1990s, they encountered financial difficulties, which led to the sale of their television studio. Tragically, Mal Leyland faced the loss of his brother, Mike, in 2009.

The Leyland Brothers' legacy lives on through their television shows and documentaries, which continue to be enjoyed by audiences. Their contributions to Australian television and the promotion of travel across the country have left an indelible mark on the nation's cultural and broadcasting history.

Russell Coight

Russell Coight, a beloved Australian outdoorsman and television personality, is renowned for his entertaining adventures in the wild. From his iconic hat to his adventurous spirit, Coight has captured the hearts of many through his television show "All Aussie Adventures." The program showcases his humorous escapades as he traverses the diverse landscapes of Australia, emphasising both the beauty and challenges of the country's great outdoors.

Russell Coight, portrayed by comedian Glenn Robbins, embodies the quintessential Aussie character. He's a master of survival and thrives in the rugged Australian landscape. His wit and humorous antics often lead to comical misadventures, keeping audiences entertained and engaged throughout each episode.

One of Coight's defining features is his distinctive wide-brimmed hat, which he proudly wears as a part of his adventurous persona. This hat not only shields him from the harsh Australian sun but has also become an iconic symbol of his character. Additionally, his attire, a mix of practical and amusing, perfectly encapsulates the Aussie outdoorsman image.

"All Aussie Adventures" is peppered with Coight's unique brand of wisdom and humour, often delivered with a deadpan expression. He imparts amusing tips and advice on survival, wildlife encounters, and outdoor activities, all while maintaining a light-hearted and entertaining approach. Coight's exaggerated tales and sometimes questionable expertise keep viewers amused and entertained, creating a beloved Australian television classic.

Throughout the series, Coight showcases Australia's remarkable landscapes, ranging from the arid outback to lush rainforests and coastal regions. He shares fascinating facts about the wildlife and ecosystems he encounters, shedding light on the country's perse and unique natural beauty.

Russell Coight's character has become an endearing and enduring figure in Australian popular culture. His exaggerated, yet affectionate portrayal of an Aussie outdoorsman has resonated with audiences, making him a true icon. Whether you're a fan of adventure, humour, or simply appreciating the great outdoors, Russell Coight and "All Aussie Adventures" have something for everyone to enjoy.

Sam Kekovich the “Lambassador.”

When you think of Australian advertising, one name often stands out — Sam Kekovich, or as he’s affectionately known, the “Lambassador.” With his larger-than-life personality and sharp wit, Kekovich has turned the simple act of enjoying lamb into a national pastime, making it a symbol of Australian identity and pride. Through his unforgettable, satirical rants, he’s helped elevate lamb from a humble meal to a cultural touchstone, and his campaigns for Meat & Livestock Australia (MLA) have become an integral part of the Australian advertising landscape.

Before he became the face of lamb, Sam Kekovich was a well-known figure in the Australian Football League (AFL), playing for North Melbourne. A stalwart on the field and a member of the North Melbourne Team of the Century, Kekovich’s athletic prowess was widely admired. But his true calling seemed to lie in the world of media. After retiring from football, Kekovich found his niche in the media, making appearances on The Footy Show and hosting radio programs. His sharp humor and charismatic delivery made him a natural fit for the spotlight.

In 2005, MLA decided to give their lamb promotion a new spin. They enlisted Kekovich for a campaign that would go on to define the way Australians saw their meat and their identity. With his trademark bravado, Kekovich starred in a commercial urging Australians to embrace lamb, positioning it as the quintessential dish for every Aussie. He playfully mocked the idea of “lamb” being underappreciated, leading the charge in making lamb the center of Australian meals. The impact was immediate, with lamb sales seeing a significant boost. The campaign became an instant classic, and from then on, Kekovich became known as the "Lambassador."

Every year, Kekovich’s lamb ads have kept pace with Australia’s changing cultural landscape. The campaigns have been more than just promotional material — they've been witty commentaries on social trends, politics, and societal norms. From addressing the generational divide to poking fun at the rise of social media culture, Kekovich’s ads have been as much about humor and satire as they have about the lamb itself. The 2025 "Summer Lamb" campaign, for instance, shifted its focus from the traditional Australia Day imagery to a broader celebration of lamb as a summer dish that unites all Australians, further cementing lamb’s role as a symbol of togetherness and national pride.

But Sam Kekovich isn’t just known for his role in the lamb ads. His influence stretches beyond the grill. He has ventured into the world of media and entertainment with projects like a spoken word album that was even nominated for an ARIA award for best comedy album. His versatility also shines in his role as the face of Telstra’s campaigns, where he appeared as a spokesperson for the company’s return to Australian-based telemarketing. Whether he’s cracking jokes about Aussie traditions or making people laugh with his over-the-top persona, Kekovich’s presence is impossible to ignore.

Through it all, Sam Kekovich’s portrayal as the Lambassador has become more than just a series of TV commercials — it’s become a beloved part of Australian culture. His campaigns have transformed lamb from just another food item into a representation of unity, tradition, and the Aussie spirit. Lamb is no longer just a dish; it’s an emblem of who Australians are and what they stand for. And in this way, Sam Kekovich’s legacy will forever be tied to the national love for lamb.

For a taste of the latest campaign, check out the 2025 Summer Lamb advertisement below:
Sam Kekovich's 2025 Summer Lamb Campaign

Take a short walk though the rain forest

8 Nights Out West (trailer)


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